Is Facebook important during an election?
Cambridge Analytica with the Republicans and Trump by collecting data on more than 50 million american voters under the presidential election in 2016. Cambridge Analytica handed over all of that data to the PR managers for the Trump campaign, so they could use it to target as many voters as possible. He also hired russian agents to help him.
Trump’s campaign was 100-200 times as cost-efficient as Hillary’s campaign even though they spend approximately the same amount of money.
One of the biggest problems is that we are not aware of how our data is analysed and used to manipulate us, by changing our opinion or by forcing us to keep an opinion, by appealing to our emotions. When we use our social media accounts to sign up on different websites they not only collect our data but also our friends, and their friends. This is not illegal because we accept the “terms and conditions”.
One of the reasons that Trump got so much media coverage during the election, was that he dared say things that was not necessarily “political correct” and that created a lot of outrage and got him a lot more coverage than his opponents. In that way he reached more people than necessarily followed him on social media. That meant that he didn’t have to pay for some of the coverage that he got, in contrary to Hillary who had to pay.
Donald Trump works more tactically with social media than many other politicians. He uses Twitter to to personally address his supporters. Trump has tweeted approximately 50,000 tweets whereas Hillary only tweeted approximately 11,000 tweets. Donald Trump tweets what comes to his mind, and Twitter helps him to reach his followers.